So you want people who need grants to buy your service. Instead of convincing Google that your website is the best place for grants, you write a bunch of (good!

So you want people who need grants to buy your service. Instead of convincing Google that your website is the best place for grants, you write a bunch of (good!) articles about grants and then place house ads for your paid service. Observations: 1. As a product search experience, that is still horribly broken. 2. It is still good for the web, incentivizing you to create quality content.