The piece is about the concerns of shareholders, so this other kind of value destruction is irrelevant in this context. But even if it were relevant, it's stil

The piece is about the concerns of shareholders, so this other kind of value destruction is irrelevant in this context. But even if it were relevant, it's still not value destruction because future cash flows are incorporated into the sale price. I.e. Whoever is selling it thinks they'll get more for it than if they operate it themselves. In this case consumers simply aren't generating enough demand to support the product - i.e. they aren't valuing it as highly as the acquirer does. So the acquisition creates value.