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That could be their goal, but it's a lot easier said than done, especially in markets that haven't been executed before. For example, Rdio tried to do Vdio wit
by devanti 13y ago
That could be their goal, but it's a lot easier said than done, especially in markets that haven't been executed before.
For example, Rdio tried to do Vdio with video and look how that turned out.
Off the top of my head, I can't even think of one company that expanded to different categories successfully. It's difficult and really rare.