However, with the number of random flash games on the net, I wouldn't be surprised if making yourself stand out and get more clicks might be worth it even with

However, with the number of random flash games on the net, I wouldn't be surprised if making yourself stand out and get more clicks might be worth it even with a lower conversion rate. If you are still reaching your target audience, and a new add opens up an entirely new audience, you don't really care what the conversion rate on the new audience is because you weren't reaching those people to begin with. Interestingly, going so far in the extreme will probably get them more press than otherwise. I wouldn't have known the name of this game if it weren't for this article.