The issue is Google has become the only way to discover content on the web. Before Google, there was much more competition or alternative ways to make content d

The issue is Google has become the only way to discover content on the web. Before Google, there was much more competition or alternative ways to make content discoverable. Now people basically only "google" stuffs up, and that's not going to change. And search capabilities on most websites are provided by Google too ,that's insane and dangerous. Google has become the WEB and if you are not on Google , you dont exist. Google is now an institution thus "too big to fail",and so much for anti-trust laws.