To me, in the context of mobile websites, it provides an answer/option to providing localized content. Given you have/want localized content/filtering of course

To me, in the context of mobile websites, it provides an answer/option to providing localized content. Given you have/want localized content/filtering of course. Where up until now, the first answer to 'You want GPS location?' would have been 'You'll need a native app.', it's now possible to just built a webapp instead. At least for requests that came our way for building native apps for the iPhone, the most requested feature was 'ZOMG, make it localizable!', where the rest would be just pulling data from a server. Now, my option is to just built a mobile webapp that can use the lat/lng without much fuss (still needs to degrade gracefully in case of older phones/browsers of course).