> write related blog posts about the vertical market, about the topics that your potential customers will be interested in, and keep engaging with them That's

> write related blog posts about the vertical market, about the topics that your potential customers will be interested in, and keep engaging with them That's some pretty tactical advice for a strategic conversation. Writing blog posts is one way of engaging with the market, the goal being to understand the people in the market better as well as establishing yourself as a participant in it.