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Launch is only part of the equation. You add/remove features and find where your new users are and find a way to get in front of them. Its a process not a one o

Launch is only part of the equation. You add/remove features and find where your new users are and find a way to get in front of them. Its a process not a one off launch event. I used to think too much on the launch but my experience says its about the consistent marketing effort. I launched my subscription tshirt service (https://www.startupthreads.com/monthly https://www.startupthreads.com/monthly) on Hacker news and got a little press but it grew after finding companies each month and finding ways to reach new customers. After iterating a bunch you find out what works, as you'll never have the perfect launch strategy to start.

sourc3 13y ago
My theory so far is that the initial spike during launch is what gives the product the momentum. That is why I asked my question specifically around the launch. Here is what I have tried so far after the launch with one of my products that has been sold for the code-base. - Pre-launch page to collect emails (collected about 400, when emailed only about a dozen people signed up) - Tried Google adwords with only 0.0005% conversion rate (which ended up being prohibitively expensive for my budget). - Posted on HN :) - Emailed about a dozen sites that could potentially have an article about my product. - Contracted a 3rd party company to make cold calls. - Sent out printed flyers to potential customers. - Personally visited some potential customers and pitched the idea. - PR web sites where I published a couple of press releases. Above activities resulted in about a dozen free tier users. Are there any other avenues that you used to bring more traffic to your product after the launch?