1. This oversimplifies the relationship. The ultimate transaction is from the AdWords customer to Google but in most cases a lot of that money will have come fr

1. This oversimplifies the relationship. The ultimate transaction is from the AdWords customer to Google but in most cases a lot of that money will have come from Google searchers wallets. 2. Well, that's not quite right. The government can limit the actions of a monopoly to prevent abuse, but demanding arbitrary shit isn't really something that's in the statute books. One thing's for certain, the "white hat" "SEO"ers paying bloggers to write thin articles about them to increase their organic search ranking are certainly not Google's customer and they have no obligation to please them.