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Matt Cutts has said Google is trying to break Blackhat SEO's spirits. That tactic appears to be working and this post is a result of that. The author is not try
by Danieru 13y ago
Matt Cutts has said Google is trying to break Blackhat SEO's spirits. That tactic appears to be working and this post is a result of that. The author is not trying to build their brand or position themselves. Rather they are sad and angry. To them the situation feels unfair and they want to make the big abusers feel the same pain they've experienced.
- jfoster 13y agoI think it's awesome that Google busts as many blackhats as they can. I don't want blackhat seo to be what I need to engage in in order to be successful. I'm reckon I'm better at creating value than I am at link building, so it suits me. That said, Google are not doing a very comprehensive job of busting blackhats. Even some of the cases that an algorithm should be able to easily detect are not being punished in the same way that RapGenius was. This essentially leaves everyone in an awkward situation. You can't compete using whitehat methods because your competitors are using blackhat methods and Google is turning a blind eye. You end up with two options; (a) lower your standards and start using blackhat methods, or (b) hope that Google will eventually punish your dodgy competitors and buy traffic from Google in the interim.
- Shog9 13y agoThis is probably the best argument in favor of that "break the spirit" strategy then: if you've little-to-no hope of actually putting a dent in the shear volume of abuse by way of penalties, making the existence of penalties (and the behaviors that lead to them) as notorious as possible might be the next best thing... Make associating with such SEO tactics appear too risky for any valuable brand, and cut off the funding for them with FUD.