These links and posts could just as easily be traffic generation strategies, not SEO strategies. Are these not essentially the same thing? I understand that in

These links and posts could just as easily be traffic generation strategies, not SEO strategies. Are these not essentially the same thing? I understand that in the SEO business this has all been carefully nuanced, but in the general world the idea behind pagerank was that it made the web a democracy of sorts[1], where authentic, honest links organically demonstrate resources that users find most useful. That is the antithesis of "whoever can pay the most to have the most pages full of rote text created with paid links tops". [1] - I should mention that organic linking is virtually dead, so perhaps it really doesn't matter. Blogs are, by and large, dead (and the few that persist engage in a circle-link pattern that is intended to essentially keep it in the family), and they (and personal websites) accounted for the overwhelming majority of legitimately organic links. Outside of that source of links, sites like Reddit and even probably HN are overwhelmingly gamed and manipulated, because the majority of users simply don't "vote" at all, leaving the manipulators an easy course to ply. The web has been bought and paid for for several years now.