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I am a bit confused about the argument about Expedia not being penalized because they are spending on AdWords, wouldn't great organic rankings reduce their paid

by hvass 13y ago

I am a bit confused about the argument about Expedia not being penalized because they are spending on AdWords, wouldn't great organic rankings reduce their paid budget? And if Google penalizes them for legitimate reasons I doubt they would cut their AdWords budget. I am sure Matt will provide more info soon especially after what happened to RapGenius.

davemel37 13y ago
Google did research that shows having organic rankings and paid ads, boosts your click rate significantly. So, it would be a mistake to stop advertising if you rank well organically. http://www.google.com/think/infographics/organic-impact-on-paid.html http://www.google.com/think/infographics/organic-impact-on-p... This is nothing compared to what RapGenius did. This is a low quality, but legit link building tactic. The author claims the articles are poor quality, but they aren't. The only red flag is commercial keywords as anchor text, which Penguin today does a good job of discounting.
- girvo 13y ago
  Why is this legit? It seems bullshit to me, as an outsider, just another way if gaming the system.
  - ars_technician 13y ago
    Yeah, I don't understand how a company essentially paying bloggers to create links to their site is a legitimate method of ranking in a search engine. That sounds fundamentally broken and far from 'organic'.
- camillomiller 13y ago
  Well, if the n-th useless top ten blog post about travel is "quality content" I'm seriously scared by the brainwash that the google-cutts philosophy of great content has already performed upon us.
- hvass 13y ago
  I am aware of the study, even so, where does the Expedia AdWords spend come into play as an argument? So they get penalized - they won't cut AdWords obviously, they might even up it. They do not get penalized, they either cut their AdWords budget or it remains the same. Again, where is the incentive for Google to not penalize Expedia? Because the AdWords argument doesn't hold.

by hvass 13y ago

davemel37 13y ago

Google did research that shows having organic rankings and paid ads, boosts your click rate significantly. So, it would be a mistake to stop advertising if you rank well organically. http://www.google.com/think/infographics/organic-impact-on-paid.html http://www.google.com/think/infographics/organic-impact-on-p... This is nothing compared to what RapGenius did. This is a low quality, but legit link building tactic. The author claims the articles are poor quality, but they aren't. The only red flag is commercial keywords as anchor text, which Penguin today does a good job of discounting.

girvo 13y ago
Why is this legit? It seems bullshit to me, as an outsider, just another way if gaming the system.
- ars_technician 13y ago
  Yeah, I don't understand how a company essentially paying bloggers to create links to their site is a legitimate method of ranking in a search engine. That sounds fundamentally broken and far from 'organic'.
camillomiller 13y ago
Well, if the n-th useless top ten blog post about travel is "quality content" I'm seriously scared by the brainwash that the google-cutts philosophy of great content has already performed upon us.
hvass 13y ago
I am aware of the study, even so, where does the Expedia AdWords spend come into play as an argument? So they get penalized - they won't cut AdWords obviously, they might even up it. They do not get penalized, they either cut their AdWords budget or it remains the same. Again, where is the incentive for Google to not penalize Expedia? Because the AdWords argument doesn't hold.