The trademark applications are for Mod, Windows Mod, Office Mod, and Microsoft Office Mod. This makes "Mod" look like the new consumer brand to replace the les

The trademark applications are for Mod, Windows Mod, Office Mod, and Microsoft Office Mod. This makes "Mod" look like the new consumer brand to replace the less favored "Live". Speaking of branding, whatever happened to Microsoft losing the Sky in SkyDrive to BSkyB?