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Understanding Michael Porter on Strategy by Magretta. Porter is a well known thinker on business strategy but most people misunderstand him. He has also been de
by curiouslurker 13y ago
Understanding Michael Porter on Strategy by Magretta. Porter is a well known thinker on business strategy but most people misunderstand him. He has also been derided because his own company (Monitor) failed but his work in strategy still remains the best.
This book by one of his former students and proteges lays it out clearly. Too many people don't really know what strategy is about. The bottom line is that if you have a strategy it should show up in your profits and the examples/case studies of Southwest, Ikea and Zara are really insightful. If you are serious about business or entrepreneurship this book is a must read.
- jacques_chester 13y agoI remember reading a tell-all autobiography of a literature major who got sucked into management consulting. He basically summarised Porter thus: the economics department discovered all the ways that a monopolist can misbehave. The business school began teaching those misbehaviours as "strategy".