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Microsoft applies for trademark on 'Mod'
- AnotherDesigner 13y agoShort for "modern"?
- teamonkey 13y agoMy guess is "Windows Modern app" => Mod So Windows RT becomes Windows Mod and runs only Mods; Win 8.x runs Windows programs and Mods; potentially the Xbox One can run Mods, etc.
- Theodores 13y agoModern goes out of date. You don't call things modern, other people call your things modern. 'Module' is more likely. As in 'app' for 'application'. A 'module' implies something that works with other things so a 'calendar module' could work with a 'contacts module' in a 'modular way'. Apps just do their own thing and are standalone, modules integrate into a whole. Anyway, this is a speculative story about nothing more than a filing for a name. They should put filings in there for things like 'rocket ship' just to get bloggers talking even more speculative nonsense.
- nailer 13y ago> Modern goes out of date. You don't call things modern, other people call your things modern. Agreed, but MS already call the Windows 8 UI 'modern'.
- Someone 13y ago"Modern goes out of date." That's not a problem for Microsoft branding. That has a typical shelf life of three to five years. Also, I think their goal should be to navigate it back to 'Windows' as soon as possible. It's a bit like "the new Coke". Do you think Coca Cola intended that phrase to last forever? (Sorry, couldn't think of another example. Please don't follow up with remarks on how the new coke ended)
- throwawaykf03 13y agoI thought so too, and was a bit put off because it sounds like a word a teen in the 60's would use. But it could also be short for "modifications", as in "XBox mods". (Ostensibly to appeal to tinkerers?) The best part of a name is, you don't have to explain it -- let people derive whatever meanings they want. You'll often be surprised (and not always pleasantly!) at the unexpected connotations people derive from a name.
- dreamfactory 13y agoModernism finished some time in the 80's (though I do wonder if Ballmer ever left that decade).
- TempleOSV2 13y agomodulo? Begging for a deep water horizon, aren't ya, Microsoft? God says... laziness face_palm absetively_posilutely California I'll_be_back wazz_up_with_that car fun conservative cursing job smack_some_sense_into_you okay you're_so_screwed how_goes_it music you_think_you_could_do_better thats_just_wrong jobs imports dance class__class__shutup Is_that_so ice_cream you_hoser goods make_my_day I_just_might run_away Ramsay what_a_nightmare I'm_done big_fish why_is_it that's_no_fun hey_Mikey_he_likes_it
- alan_cx 13y agoAh, acronym fun time... Ministry of Disappointment Machine of Delusion Money only Dollars Or do Android release "Rocker"?
- maouida 13y agoProbably the name of the new programming language. Modulo? Modern?
- mattmanser 13y agoIsn't it far more likely to mean 'modification' and will be some sort of new marketplace to enhance the experiences of office & windows? Like game mods and the modding community? Seems far, far more likely than Mary's suggestion, guess she's not into gaming. Also how can they file a trademark on a common computing term like mod?
- aroman 13y agoThe same way Apple trademarked a the name of a fruit. https://www.apple.com/legal/intellectual-property/trademark/appletmlist.html https://www.apple.com/legal/intellectual-property/trademark/...
- asynchronous13 13y agoor how Microsoft trademarked a common GUI element
- bdcravens 13y agoWere they referred to as "windows" 30 years ago? (I believe so, but I can't recall the exact source) It's easy to think it's a common GUI element name since we all refer to windows in various OS's, but back then, there could have been any number of valid names (panes, panels, boxes, mini-screens, etc)
- yareally 13y agoWIMP (windows, icons, menus, pointer) was coined in 1980[1], though Xerox PARC was likely referring to them as "windows" even before that. [1] http://en.wikipedia.org/wiki/WIMP_(computing) http://en.wikipedia.org/wiki/WIMP_(computing)
- anonymfus 13y agoYou mean "It was coined by Merzouga Wilberts in 1980"? Arhive.org's snapshot of Wikipedia's source: https://web.archive.org/web/20131021094116/http://www.lottiebooth.com/pdf/essay.pdf https://web.archive.org/web/20131021094116/http://www.lottie... Relevant fragment: >The main aspect of the GUI was to use graphic metaphors for objects like computer programs and documents. Another man working with the computer scientists was a Graphic Designer called Norman Cox. He was responsible for designing a series of icons to make basic operations of the computer visible as actual objects. Merzouga Wilberts also came up with the concept of WIMP (windows, icons, menus and pointers). These interface objects create a feeling of familiarity and consistency for the user enabling a particular message to be conveyed. However, the technology was not yet available to develop the ‘Xerox Star’ and the management at Xerox was not willing to invest any funds into the project as they did not see it as a marketable product. This was a big mistake! So looks like Charlotte Booth in that relatively modern article meant concept of the WIMP, not terminology.
- breakall 13y agoThe trademark applications are for Mod, Windows Mod, Office Mod, and Microsoft Office Mod. This makes "Mod" look like the new consumer brand to replace the less favored "Live". Speaking of branding, whatever happened to Microsoft losing the Sky in SkyDrive to BSkyB?
- deleted 13y ago[deleted]
- C1D 13y agoThis is overrated, many companies register many trademarks and end up never using them. I remember reading in 2009 that Nintendo had registered the trademarks for Pokémon Black, Pokémon Brown, Pokémon White, Pokémon Gray, Pokémon Purple, Pokémon Crimson and Sacrlet (and while black and white were used the others were not).
- forgotAgain 13y agoWill the evangelists be known as the Mod Squad?