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Ask HN: Should I create "Optimizely for Mobile apps"?

4 points by berzniz 13y ago

Optimizely created an amazing A/B testing tool for web sites. I want to create the same for native mobile apps. I wonder if this is something app developers/product-managers need? I'm a developer of several iPhone apps and I created a framework for myself that allows me to control my apps from a central dashboard. It allows me to change texts, colors, sizes, buttons and test different variations to see what works. I do all this without requiring to plan these tests upfront. That's why I think it's similar to Optimizely. I'm planning to realease this as a SaaS under aircontrol.io and I wanted to know if there's a market for it. Any tips for going forward?

girasquid 13y ago
There was at one point - Clutch (http://clutchio.github.io/ http://clutchio.github.io/) did it and then got acquired by Twitter. They've open sourced everything though (https://github.com/clutchio https://github.com/clutchio), maybe you can start researching from there.
- berzniz 13y ago
  Clutch was great! I've used it myself, but you had to create the A/B tests while coding. I'm going for a tool that lets you define the test after it was coded. Is that a big enough differentiator?
dvdand 13y ago
This is a valid question and potentially great opportunity. But, I would suggest asking it on other forums as well, especially marketer focused ones, because those are your potential customers. You might get a better response and more interest. I would also suggest to make it more marketing focused, marketers won't care about the framework and how it is deployed.
ivinay 13y ago
AFAIK, Artisan http://useartisan.com/ http://useartisan.com/ does that!?
- berzniz 13y ago
  Thanks. I didn't know them. Pretty impressive.
siennaamelia81 13y ago
Why not you just consider or consult any iPhone application development company. I hope the below link would give more detailed knowledge for marketing your app from the initial stage. Also if possible get connected to some developers. http://www.contus.com/iphone-application-development.php http://www.contus.com/iphone-application-development.php http://blog.kissmetrics.com/mobile-app-ab-testing/ http://blog.kissmetrics.com/mobile-app-ab-testing/