The phrase "lifestyle business" is reductive and simplistic. What about: High-quality, mission-driven, sustainable, impervious to fashion, self-motivated, resi

The phrase "lifestyle business" is reductive and simplistic. What about: High-quality, mission-driven, sustainable, impervious to fashion, self-motivated, resistant to the incursions of finance capital . . . I could say similar things for the word "exit," since there are many different kinds of "exits," but I will leave that for someone else with more skin in that game.