My (limited) experience with funding is the opposite. Rather than request an experienced head of marketing, they wanted an experienced CFO to be the adult in t

My (limited) experience with funding is the opposite. Rather than request an experienced head of marketing, they wanted an experienced CFO to be the adult in the room. I think the question of funding comes down to, "Would you put this on a credit card with a 30% interest rate?" If the answer is yes, and you don't have the credit card available, then funding is ok. The reason is that you're expecting a return much better than 30%. If funding can give you a product edge so that you're winning 5 enterprise deals out of 10, rather than 2 out of 10, the numbers will probably make sense. If funding allows you to do a marketing campaign with real analytics and AB testing that will change your growth rate from 10%/month to 20%/month, it will probably be worth it.