I think the author misses the point. Most users I interact with do not want to learn anything slightly challenging. They either want a magic button to do everyt

I think the author misses the point. Most users I interact with do not want to learn anything slightly challenging. They either want a magic button to do everything or they want you to do their job. God forbid they read any documentation, watch a quick video or even listen to a simple explanation. They don't need to learn how to program or use the command line, they need to give a shit and do their jobs, which might involve a little initiative and effort.