In general, you should do a competitive analysis before even thinking about problems or solutions. If you want to be an entrepreneur, pick an area that intere

In general, you should do a competitive analysis before even thinking about problems or solutions. If you want to be an entrepreneur, pick an area that interests you and dig very deep in all the players and what they provide. Then learn about the problems (usually by using their solutions) and look for pain points that are missed and that you are well suited to solve. At that point your brain will veer away from solutions that are already well covered and will naturally focus on the fuzzy areas that are being missed. But you know at least that you are dealing in an area that a) you enjoy (this is the most important) and b) your market is validated. The key point you have to look out for at this phase, is your solution just a feature of some bigger product? In which case, you'll want channel partners / look for acquisition exits. Which, TBH, nowadays is often the easiest and fastest way to exit.