It's cute, but negative SEO can lead to extortion. A blackhat actor puts links to your site all over their network of bad content sites and then forces you to

It's cute, but negative SEO can lead to extortion. A blackhat actor puts links to your site all over their network of bad content sites and then forces you to pay them to remove their link. A competitor might create bad links to your site to push you down in Google's SERP and you'd never know what was going on if you didn't know how to look this up. A "disavowal tool" was meant to help combat this kind of extortion, but imagine how much work it would be to monitor this kind of activity and disavow all sites that might want to create bad links to your site to drive you down. https://support.google.com/webmasters/answer/2648487?hl=en https://support.google.com/webmasters/answer/2648487?hl=en