I've found the best approach is to use something like middleman to build the front end / marketing site. Good ol static pages and the rails app is isolated from

I've found the best approach is to use something like middleman to build the front end / marketing site. Good ol static pages and the rails app is isolated from the static page. Middleman also has a blogging plugin which makes I easy to keep it updated. Doing SEO is also straight forward since they are just static pages