I think it's fair though to spend 20-30 hours deeply analyzing the competition. What was their go-to market, their pricing structures, key focus, team size/back

I think it's fair though to spend 20-30 hours deeply analyzing the competition. What was their go-to market, their pricing structures, key focus, team size/background, economics, channels, partnerships, stated reasons for failing, what were they hiring for, etc. etc. Those all holistically give you a great view into lots of learning.