Unfortunately, it is much more tempting and easier looking to jump on a trend in the hopes of becoming rich and famous than to put your head down and execute no

Unfortunately, it is much more tempting and easier looking to jump on a trend in the hopes of becoming rich and famous than to put your head down and execute non-stop for years, especially without any hope in sight. PS. How do you get to be on these BusinessWeek and Inc. Awesome Person of the Year lists anyway? Do you go hound them or is it just a side-effect of all the publicity your startup is getting?