What do you mean by "high IQ"? Last time I measured mine at 16 I got an IQ of 120. So do you want to sell to intelligent kids? Or do you actually mean educated

What do you mean by "high IQ"? Last time I measured mine at 16 I got an IQ of 120. So do you want to sell to intelligent kids? Or do you actually mean educated people, intellectuals, early adopters or similar groups? Or do you mean nerds? High IQ doesn't mean much. You can be a serial killer with a high IQ. Viral marketing works for different kinds of people depending on the campaign, product and desired audience.