We all depend on one search engine and will quickly abandon it when it doesn't provide the results we want. Remember Altavista? Yahoo? All those other has-be

We all depend on one search engine and will quickly abandon it when it doesn't provide the results we want. Remember Altavista? Yahoo? All those other has-beens? Also, you can pay for advertising rather than expecting to be entitled to organic results. Nobody forces anyone to build a Google-supported business and frankly, people really shouldn't be doing that for this very reason. It's not a good idea to live at Google's mercy.