In that example they should still rank for "lyrics.com" which would be the BRAND term. Google actually have done an EMD update to devalue sites trying to rank

In that example they should still rank for "lyrics.com" which would be the BRAND term. Google actually have done an EMD update to devalue sites trying to rank for generics using a generic domain. As you can see using Google Adword Keyword Planner[1] for all locations in English the average searches are: Lyrics - 1.2M avg. searches/month Lyrics.com - 110k avg. searches/month [1] https://adwords.google.com/ko/KeywordPlanner/ https://adwords.google.com/ko/KeywordPlanner/