It's all ads. "Organic" search is ads. The majority of online businesses are absolutely, totally, dependent on google's free ads(organic). Cf. rap genius. ...

It's all ads. "Organic" search is ads. The majority of online businesses are absolutely, totally, dependent on google's free ads(organic). Cf. rap genius. ... and the moment you start manually tweaking rankings... You can't possibly claim that you're not managing marketing.