I'm going just to quote Peep Show as a response to that: Jeremy: "If you build it, they will come". That's my market research. Mark: Field of Dreams? A

I'm going just to quote Peep Show as a response to that: Jeremy: "If you build it, they will come". That's my market research. Mark: Field of Dreams? A man who builds a baseball field in his backyard for ghosts? That's your role model?