How is that a negative? It really isn't and also, it still uses the standard USB connector at one end. It's the de-facto standard for all recent iOS devices an

How is that a negative? It really isn't and also, it still uses the standard USB connector at one end. It's the de-facto standard for all recent iOS devices and upcoming devices for the next 5 years, and a lot of people love the reversible connector. The only ones not liking it are the ones that invested a lot in the 30-pin iOS accessories. Just as the 30-pin connector has been the de-facto standard the first several years for iOS devices and it wasn't a standard either.