I don't know this tool but I imagine they want to make very individual prices. They probably want to know who is interested in buying this tool before they tell

I don't know this tool but I imagine they want to make very individual prices. They probably want to know who is interested in buying this tool before they tell you a price. Also they probably have lot's of (complicated) pricing models in mind and it would be too complicated to describe all the possibilities on the website. I have worked in a similar project myself. We developed a very specialized tool for developers. Our boss decided that he did not want to mention prices on the website at first. Once we did some people complained publicly about the price although we invested months of development and the tool was pretty neat... In general I think it makes more sense to tell the prices upfront and try to come up with a simple price model even if it means making compromises. You can always have something like this on your website: "If you think you do not fit in any price tier please contact us to find an individual price. The prices listed are meant to show what we have in mind for the general customers." I would love to know the reason why some people think not having prices is a good idea. Care to elaborate?