That said, "pick a niche" is common advice for would-be entrepreneurs looking to break into a crowded market. Plenty of people hate Nickelback enough that I'm

That said, "pick a niche" is common advice for would-be entrepreneurs looking to break into a crowded market. Plenty of people hate Nickelback enough that I'm sure this carves out a nice space of mindshare for those who share the opinion that, as a marketing tactic for entering into a very crowded space, this seems about as effective as any other tribe-building exercise.