It seems like random tlds would produce some seriously confusing site architecture. If you were to pick .companyname as your tld.. then what would your homepag

It seems like random tlds would produce some seriously confusing site architecture. If you were to pick .companyname as your tld.. then what would your homepage be? home.companyname? Where do you go from there? home.companyname/contact or contact.companyname? what about a sub-page of that page? What do you put in an ad? just go to .companyname? or go.companyname? the possibilities are endless. Every site would likely use their own rules. The simple tlds we have now are confusing enough for consumers.