I think his point was that the example in the article makes little sense -- if you're typing "match.com" into Google you clearly haven't forgotten that the doma

I think his point was that the example in the article makes little sense -- if you're typing "match.com" into Google you clearly haven't forgotten that the domain name is "match.com" ... You probably just don't know that you can type it in the address bar. The example would have made more sense if the author had said people type "Facebook" looking for "Facebook.com"