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This seems like exactly what Groupon got in trouble for. http://en.wikipedia.org/wiki/ACSOI http://en.wikipedia.org/wiki/ACSOI Is the difference that Groupon

This seems like exactly what Groupon got in trouble for. http://en.wikipedia.org/wiki/ACSOI http://en.wikipedia.org/wiki/ACSOI Is the difference that Groupon tried to put that info out pre-IPO when Amazon is only using it to market stock to current investors?

fiatmoney 13y ago
Regulatory filings are special. Also, in Groupon's case, amortization of marketing / customer acquisition costs depends on a particular model of customer retention (which is part of the reason that for regulatory purposes it has to be fully accounted for in Year 1). It's a lot more likely for someone to become a lifelong Amazon customer than a lifelong Groupon customer after their first purchase. Also, Groupon doesn't really have "R&D" of the kind Amazon does - robot warehouses, elastic computing platforms, & logistics systems are both expensive to develop & very valuable.