All publicity is not good publicity. Nope. Companies being in the news at all for any non-person-harming event is good. It's like display advertising to rein

All publicity is not good publicity. Nope. Companies being in the news at all for any non-person-harming event is good. It's like display advertising to reinforce name recognition. The name of the company is "rapgenius." They have a huge ambition, but they don't see how limited they are. Example: There's a radio station in Atlanta whose tagline is "All the hits, with none of the rap." (read: "none of that black music") They aren't a general purpose site. They are a rowdy manipulative bunch who are being stochastically abrasive in the hopes of finding a large enough group of people to like them. Call it Lean Marketing: be loud and insulting as often as possible until you find enough of an exploitable niche where you fit in. (Turns out their first exploitable niche of "annotated rap lyrics" wasn't nearly big enough. They need more rubes to exploit now.)