If you are willing to spend some money for an initial burst of users, try advertising on https://ads.pof.com/ https://ads.pof.com/. Plenty of Fish is one of the

If you are willing to spend some money for an initial burst of users, try advertising on https://ads.pof.com/ https://ads.pof.com/. Plenty of Fish is one of the largest dating sites and their self serve advertising platform is fantastic. Make a few accounts in various demographics to see what works. (hint, make a targeted landing page to your ad/demographic .. works better than a generic one). Otherwise, a web property that ranks for certain keywords can still go a very long way. Make a blog dedicated to dating tips and advice. Write posts targeted at people struggling to find dates, or who are not having success with current dating sites. Write about how to use dating sites effectively. How to act on a first date. There's lots of information on the internet already about this, so it doesn't take too much creativity to pool some resources together and make a quick blog post about such topics. At the end of your blog posts, suggest your dating site/app. People who just read your article are filtered to be your target audience and will trust your recommendation about what dating app to join.