Business isn't fair, and not all services are targeted at all consumers. Rates stabilize to what the market will bear. If the $texas higher that Uber was during

Business isn't fair, and not all services are targeted at all consumers. Rates stabilize to what the market will bear. If the $texas higher that Uber was during peak times was the norm, Uber wouldn't have business. If it was lower, cars would never be available. This is just an adjustment that they specifically call out. Besides, this is a black car service we're talking about and not public transit, and even the bus costs more during some times of the day. Also, it's not an overall shortage. Take San Francisco for example: there are lots of public transportation options, yellow cabs, and Uber clones, forgetting walking or bicycles. What's in shortage? Only Uber.