3 ms·
It's pretty sad actually. If they are resorting to this to keep their business afloat, they must be pretty desperate.
by colinbartlett 13y ago
It's pretty sad actually. If they are resorting to this to keep their business afloat, they must be pretty desperate.
- bigiain 13y agoI'd counter "desperate" with "out of touch and badly informed". I have clients come to me quite regularly, having been advised to do something exactly like this - often by a daughters boyfriend or the receptionists brother, or some similarly highly qualified search marketing "professional". I have a list of book marks and questions handy - and always ask them to go back to their original source of the idea and ask questions like "What are the implications of Google's Hummingbird(|PayDayLoad|Panda|Penguin|Caffiene|Vince|Dewey) update on this strategy?" and "Has Matt Cutts (or Vanessa Fox) ever discussed this idea?" - while having primed them to be able to judge whether the person giving the advice knows anything about what they're talking about. It _almost_ always works.
- 001sky 13y agoNotwithstanding all of these excellent points, is the timing. Jacking up traffic or revenues or other valuation metrics at the end of the {month/year/quarter} is a typical act of desperation/opportunism. It may explain why the bothered to try an implement/get away with it. Like you say it doesn't pass a certain smell test.