I don't think consumers want cheap and disposable. They want faster and sexier, and they want to do what they're already doing, but better. That could mean chea

I don't think consumers want cheap and disposable. They want faster and sexier, and they want to do what they're already doing, but better. That could mean cheap and disposable, that could mean more expensive but more solid. It also varies from customer to customer. I don't think this is quite as clear-cut as you say it is. As well, I think this march is a march fueled by developers, developers who are looking to do what developers are always looking to do: to make developing easier. I don't think it's external pressure fueling this move towards the web, it's developers desire to move towards a more universal/simple platform. If something else had come along before and been able to offer a better "universal runtime" than the web, we'd all be using that. But it didn't, so here we are, taking the path of least resistance.