I think that's the short-term strategy, but the long-term strategy probably is to take on Android. As it stands now it seems like Firefox OS is a good proof of

I think that's the short-term strategy, but the long-term strategy probably is to take on Android. As it stands now it seems like Firefox OS is a good proof of concept but is lacking in polish and is a bit unreliable. I had a chance to play with a Firefox OS phone a few months ago, and I would probably opt for a feature phone over that, right now. In a year or less though, I think it could be a viable replacement. For competing with Android, they have a lot of catching up to do, but I think it's within reach and not requiring devs to learn another api/platform to create apps for it should help them get past the biggest hurdle any new players in the smartphone OS have to contend with, which is a lack of apps.