That's because Disney is trying to ingrain their brands into pop culture. Modern Marvel movies can't stand on their own merits so Disney has to give them away i

That's because Disney is trying to ingrain their brands into pop culture. Modern Marvel movies can't stand on their own merits so Disney has to give them away in hopes of getting people to see future movies in the franchise. It's manipulative bullshit marketing to cover up the poor writing, bad cinematography, overused CGI and post production added 3D effects. Since Disney bought Marvel in 2010 that's what has been produced. There is no vision beyond maximizing their ROI (selling made in China toys and clothes to children, etc.) and setting up future installments in the franchise. It is dishonest and I hope they fail miserably. Do you want to see a real super hero film? Go watch Nolan's Batman series.