That makes sense. I think perhaps it's from the opposite perspective that I'm approaching this. Specifically, creating things that require customers/users to g

That makes sense. I think perhaps it's from the opposite perspective that I'm approaching this. Specifically, creating things that require customers/users to give up privacy. The model itself stands in place of a different exchange, and while it's not clean, it does create a trade of some value. I suppose we could argue that none of us know the value of a dollar, either, but I agree more with you than I do the devils advocate in my head.