I agree partially. So long as the word means 'that thing VCs won't invest in,' it's demeaning. But lifestyle business is inherently demeaning. It implies a goa

I agree partially. So long as the word means 'that thing VCs won't invest in,' it's demeaning. But lifestyle business is inherently demeaning. It implies a goal of cutting back on stress, hard work, long hours etc. A retirement business. A B&B. Since most of those it is applied to (in this context) do not have these goals, it is insulting. Like calling a punk rocker adorable. The thing is that it's not what VC's won't invest in that needs a name, it's what they do invest in that needs one. For one thing, an exit plan is something the majority of businesses do not have when they start.