There are situations in which "there is no bad publicity"; a massive security breach isn't one of them. Even if customers are protected by their credit card pro

There are situations in which "there is no bad publicity"; a massive security breach isn't one of them. Even if customers are protected by their credit card provider, it's still a massive inconvenience at best to have your card data stolen. I guarantee Target takes a non-trivial sales hit from the incident, particularly online.