If you don't care about companies taking responsibility, than none of the companies with which you do business will bother with it -- why should they? It expos

If you don't care about companies taking responsibility, than none of the companies with which you do business will bother with it -- why should they? It exposes them to additional risk, takes more time and effort, and is a lot harder than burying their collective heads in the sand. If a company works towards maintaining a relationship with me, the customer, then I do think that deserves the reward of my loyalty, to at least some degree. Sure, they may screw up from time to time, and be a little more expensive, but if they care enough about my business to be honest with me about the situation, which in turn gives me a story for my customers, then they'll be keeping me as a customer. This is how both CostCo and REI operate, and it serves them both very well.