Startups are different creatures and they require a different way to being managed. (as you write) The aim of many startups can be totally different than a lar

Startups are different creatures and they require a different way to being managed. (as you write) The aim of many startups can be totally different than a large company, or even a small ongoing company such as a lifestyle business, or local shop, etc. Good sources for ideas about this are the Startup Owners Manual as well as customer development approaches. A startup is a short term way to search for a sustainable business model and its customers, as Steve Blank says. Also see Compass.co for managing startup goals and benchmarks.