And...you don't need to denormalize your data set if the underlying system is fast enough to deliver timely results. And because it's not denormalized, it's sma

And...you don't need to denormalize your data set if the underlying system is fast enough to deliver timely results. And because it's not denormalized, it's smaller, and you can fit more data...etc etc. Folks who think they have big data problems really need to define the size of their data set -- not the size of the resulting BigDataDB, or the number of servers they have. The two are not the same.