And this is on HN because...? Missing from that (tiny) article, in order of importance: 1) a discussion as to why press releases don't matter anymore 2) tacti

And this is on HN because...? Missing from that (tiny) article, in order of importance: 1) a discussion as to why press releases don't matter anymore 2) tactics about why the first paragraph (after the title) is all most people will read, or even the first sentence of the first paragraph. 3) how to tell a story that people (and journalists) will relate to, instead of a "news" that only makes sense to yourself (Widgets, Inc announces release of Widget 1.5 Pro) How to get the press to cover your startup is a recurring topic at the startup conference. I searched through our video archives, we have the videos of 2012 and 2010 (http://thestartupconference.com/video-archives/ http://thestartupconference.com/video-archives/). Now if only we had transcripts...