Little tip: If you don't want the news to be released before a given date, do not send out a press release before this date. If you want to brief journalits be

Little tip: If you don't want the news to be released before a given date, do not send out a press release before this date. If you want to brief journalits before an official release date, do it in person and use a NDA. Otherwise it will not work (might not even work with an NDA). Edit: And: The format will not help your chances getting published. Interesting content sent to the right audience will help you get published.